Jeep Beach 2027

Register

Get your Jeep on the sand.

Register for JB27! Schedule
JB27 runs April 16 – 25, 2027.

$100 per Jeep

Covers one Jeep and all seat-belted passengers. Main Event and Vendor Show at Daytona International Speedway on Friday, April 23 and Saturday, April 24, 2027.

  • Drive your Jeep through the iconic Speedway tunnel for direct access to the Main Event and Vendor Show
  • Infield parking right in the middle of all the action
  • Access to our all-new obstacle course, built for Jeep enthusiasts
  • Entry into Jeep Beach Village — the JBR Stage, live entertainment, food trucks and Kids Club
  • Plus more throughout the weekend

Packages ship early 2027. In-person pickup is available Monday, April 19 through Saturday, April 24, from 9:00 AM to 4:00 PM.

Register now Add-ons Camping
JB27 Registration

How are you rolling into JB27?

Pick your lane. Each one goes straight to the right checkout.

01

Participant

You're checking out as a participant — the standard JB27 registration.

Select
02

Summit Experience

You're checking out with our Summit Experience (VIP).

Select
03

Vendor

You're checking out as a vendor.

Select